App Store keyword field counter
The App Store keyword field holds 100 bytes, not 100 characters. Paste your keywords below: this tool counts both, and shows the space you waste on spaces, duplicates and words that are already in your app name.
Everything runs in your browser. Nothing you type is sent to a server.
Paste the field as you have it in App Store Connect, separated by commas.
Keywords: 0 · 100 left
What to fix
Paste your keywords to start.
What Apple's documentation says
- You can provide up to 100 bytes of content.
- Each keyword must be greater than two characters.
- Your app is searchable by app name and company name, so you should not duplicate these values in the keyword list.
- Names of other apps or companies are not allowed.
- The field can be localized: each localization has its own keyword field.
Source: Apple, App Store Connect Help, "Platform version information".
Why bytes matter
An English letter, a digit or a comma is 1 byte. Many other letters are 2 bytes: ç, ğ, ı, ö, ş, ü, é, ñ, ä. Chinese, Japanese and Korean characters are usually 3 bytes.
A Turkish field such as "alışveriş,günlük,yapılacaklar" is 29 characters but 35 bytes. A field that looks short enough can be over the limit.
If App Store Connect accepts a field that this tool marks as over 100 bytes, trust App Store Connect. This tool follows the wording of Apple's documentation.
After you save the field
A new keyword field changes your ranks over the next days. Culmen records your rank for every keyword daily and shows, 7 days after a metadata change, which keywords rose and which fell.
Compare Culmen with Astro